QURC

QURC. is an Amsterdam-based fashion label, established in 2019.

When it comes to mid and high-end sneakers, we experienced a big gap between environmentally aware brands and the established order. In terms of style and comfort, all these vegan or sustainable fashion labels could not match the brands that are often labeled as stylish. Not to mention the drowsy image that many vegan fashion labels carry with them.

We couldn't understand that there was such a strange taboo around vegan fashion and it was striking to see that no sneakers were made that could match the big brands in terms of style and quality. Especially given the growing range of vegan alternatives nowadays.

We felt compelled to come up with a sustainable and high-quality alternative to challenge the status quo. We work with a minimalistic philosophy and create timeless essentials. We do not compromise on style. We do not compromise on quality. And we do not compromise on image, although we use non-animal materials. We set the new standard.